The news that RD Summit, the largest marketing and sales event in Latin America, will take a strategic pause in 2026 to return with a redesigned format in 2027 has impacted the training plans of many commercial leaders and professionals. Far from representing a year of stagnation, this temporary absence creates space for specialized and niche events to take center stage in the Brazilian market.
In 2026, industry discussions are expected to center on the maturity of generative Artificial Intelligence, content marketing based on conversion, the consolidation of omnichannel strategies, and CRM data governance for precise results measurement. Below, we have compiled the main marketing events confirmed for the year in Brazil.
Main Marketing Events in 2026
We present the main technical meetings organized chronologically, along with strategic focus indicators and recommended audiences.
| Event | Date | Location | Primary Focus |
|---|---|---|---|
| CMO Summit 2026 | March 25 and 26, 2026 | Expo Center Norte, São Paulo - SP | Marketing Leadership (C-Level), AI, and Performance Management |
| VTEX Day 2026 | April 16 and 17, 2026 | São Paulo Expo, São Paulo - SP | E-commerce, Omnichannel, and Digital Retail |
| Web Summit Rio 2026 | June 8 to 11, 2026 | Rio de Janeiro - RJ | Technology, Innovation, AdTech, and Global Trends |
| Fórum E-Commerce Brasil 2026 | July 28 to 30, 2026 | Distrito Anhembi, São Paulo - SP | E-commerce, Logistics, Customer Service, and Conversion |
| Brazil Promotion 2026 | August 4 to 6, 2026 | Distrito Anhembi, São Paulo - SP | Live Marketing, Promotion, and Corporate Gifts |
| Content Experience 2026 | To Be Confirmed (2026) | São Paulo - SP | Content Marketing, SEO, and Inbound Marketing |
What to Expect from First-Half Events
CMO Summit 2026
With the temporary absence of RD Summit, CMO Summit establishes itself as the primary gathering point for marketing executives in Brazil. The event brings together over 6,000 professionals and hundreds of CMOs. Discussions cover macro marketing strategies, budget management, and the integration of corporate AI with measurable revenue results.
- Recommended Audience: Directors, VPs, CMOs, and senior marketing managers.
VTEX Day
Recognized as one of the largest digital commerce events in Latin America, VTEX Day attracts tens of thousands of participants annually. The main focus is on optimizing digital platforms, pricing strategies, payment methods, and logistics, along with sharing practical transformation cases in the digital retail ecosystem.
- Recommended Audience: E-commerce managers, retail-tech professionals, and business owners with digital operations.
Web Summit Rio
The Latin American edition of one of the world's largest technology events approaches marketing through the lens of disruptive innovation. Discussions address the future of advertising (AdTech), the regulatory impact of privacy on data tracking, and the practical application of generative artificial intelligence at scale.
- Recommended Audience: Data-driven digital marketing professionals, growth hackers, and tech entrepreneurs.
Strategic Second-Half Events
Fórum E-Commerce Brasil
The most relevant congress for the e-commerce sector focuses on daily operations and conversion tactics. It covers topics ranging from inventory management (omnichannel) to automated abandoned cart recovery, serving as a practical barometer for retailers preparing for Black Friday and the end of the fiscal year.
- Recommended Audience: Digital marketing analysts, product managers, traffic managers, and conversion rate optimization (CRO) specialists.
Content Experience
This event explores inbound marketing strategies and corporate content production. Faced with the saturation of generic AI-generated content, Content Experience discusses the creation of high-relevance materials that guide consumers through the stages of the funnel, converting audience into qualified leads.
- Recommended Audience: Content creators, SEO specialists, inbound analysts, and social media managers.
The Critical Importance of Data Integration
Attending trade shows and congresses is essential for professional development, but applying those insights requires infrastructure. A recurring theme in these discussions is the operational misalignment between customer attraction (marketing) and final conversion (sales). Without native data integration between marketing platforms and the CRM database, the strategic insights gained from these events rarely translate into actual revenue acceleration for businesses.